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Ultimate Driving Experience Featuring MINIs

Richard Marencin | Published on 10/15/2025

This isn’t your typical test drive. MINI is partnering with BMW to provide the most fun you can have on four wheels—guided by MINI expert instructors, featuring MINI's newest models.

What is UDE?
The Ultimate Driving Experience (UDE) allows fans to get behind the wheel and experience the go-kart-ness of new MINIs in a controlled, immersive setting. 

How much does it cost?
It's free!

Do I actually get to drive the MINIs?
Yes! Professional instructors will be in the passenger seat so you can experience what it's like to drive each model. The instructor (sometimes a professional race car driver) will then get in the driver's seat and take you on a thrilling lap at top speeds!

What else happens at the event?
Events vary, but you can expect great music, a local food truck(s), exclusive merch, and fun with fellow MINI fans!
 
How do I register?
Click the link below!
 
SEE THE FULL SCHEDULE AND REGISTER.
Clear your calendars—the Ultimate Driving Experience is making its headline tour across the nation. Reservations will go fast; MINIs will go faster.  Please note: MINIs will only be available at Washington D.C., Philadelphia, Boston, Denver, San Francisco, Orange County, Los Angeles, Dallas, Houston, Miami, and Atlanta-based events.


ALL UPCOMING LOCATIONS