The MINI Motoring Club of America™ (MINIMCA™) is the singular national enthusiast club sanctioned by MINI USA. This important relationship is essential to help grow the MINI community, increase owners' satisfaction, and the growth of the MINI brand, all while creating a new generation of engaged enthusiasts.
Our national structure and governance offer MINI dealers a stable and encouraging partnership in every local market.
MINI Dealers are encouraged to:
- Introduce and promote MINIMCA™ membership to prospects and customers.
- Display MINIMCA™-supplied Point of Purchase (POP) materials at high-traffic focal points within the dealership.
- Extend an exclusive “Member Only” 15% discount on parts and service to club members. (Members are required to show current membership card.)
- Engage the local chapter in your dealer events to expand your reach and improve success.
- Help local enthusiast groups join the national network of official MINIMCA™ Chapters by connecting interested groups with the MINIMCA™ team so they can begin the Chartered Chapter process.
- Refer specific questions and inquiries to MINIMCA™ National or Chapter representatives.