News

In an effort to promote a renewal of friendly waving among MINI owners, MINI USA announced today the creation of National MINI Wave to Friends (WTF) Day, which will join an already significant date in MINI’s history - August 26 – the birthday of MINI back in 1959. Over the past few years, the MINI Wave has fallen out of common use, prompting many owners and even MINI headquarters to proclaim: “WTF!”

Woodcliff Lake, NJ – April 1, 2026… BMW of North America recently announced an update to its Value Service Program aimed at making BMW and MINI vehicles more accessible and affordable for consumers in the U.S. As of March 1st, 2026, BMW and MINI models are now eligible for Value Service pricing once they reach 37 months of age, regardless of model or chassis, which will lower maintenance costs for owners and ensure that their vehicles receive expert care from certified BMW-trained technicians.

Join MINI Motoring Club of America at MINI Takes The States this fall.

All MINI owners share one key characteristic: an unwillingness to shrink themselves to fit the norm.

Taking on the Rocky Mountains and undergoing its final challenge in one of the world's most demanding landscapes, a specially engineered MINI Countryman is proving its adventurous spirit far beyond the beaten path.

Woodcliff Lake, NJ: MINI USA today announced plans to make the brand's first-ever appearance in the 2026 Rebelle Rally, marking a new chapter in MINI's storied motorsport history. Competing in the longest competitive off-road navigation rally in the United States, MINI take part in the competition with a new model variant that introduces an exciting adventure-oriented expression of the MINI brand during one of the world's premier off-road competitions for women.
MINI

Woodcliff Lake, NJ – July 23, 2026 – MINI USA and the John Cooper Works Race Team secured a podium finish this past weekend July 18-19 at “Rally Colorado” held in and near Rangely in Rio Blanco County, Colorado. The event marks the second half of the American Rally Association’s (ARA) 2026 season.

Woodcliff Lake, NJ – July 16, 2026 – MINI USA and the John Cooper Works Race team are preparing for the next competition in the 2026 American Rally Association (ARA) National Championship. The 2026 “Rally Colorado” will take place July 18–19, in and near Rangely in Rio Blanco County, Colorado, kicking off the second half of the 2026 ARA National Championship Series. Competitors will face fast-paced, twisting roads in the northwest region of the state featuring smooth gravel, clay, and hard-packed dirt. The special stages on the two-day are characterized by constant elevation changes and sweeping turns over the 137 competitive miles.

Woodcliff Lake, NJ: MINI USA announces the return of the popular Oxford Edition for the 2027 MINI Cooper lineup, bringing exceptional value to customers seeking premium design, engaging driving dynamics, and innovative technology in a compact, city-friendly package. Available to order now, the Oxford Edition returns on both the 2027 MINI Cooper 2 Door and MINI Cooper 4 Door models as of July 2026 production.

Woodcliff Lake, NJ: MINI celebrates its iconic origins with the launch of the MINI Cooper Heritage Edition. Since the first classic Mini was built in 1959, the brand has celebrated its place in the automotive world as a true British icon that has transcended technology, efficiency, culture, and fashion. With the MINI Cooper Heritage Edition, the brand celebrates its roots with a design that features the iconic Union Jack in a range of details for a limited run of model based specifically on the MINI Cooper 2-door.

Numerous 5 star ratings from Euro NCAP confirm the exceptionally high level of safety achieved by all current MINI models. With a holistic safety concept combining active and passive protection, MINI delivers comprehensive occupant protection as standard across the entire model range.

+++ The MINI brand and BMW Group’s UK manufacturing plants are celebrating 25 successful years of modern MINI production +++ On 26th April 2001 the first MINI rolled off the line in Oxford +++ MINI continues to evolve its heritage through iconic design, innovation and go-kart driving fun +++

Woodcliff Lake, NJ: MINI USA has officially opened the registration site for MINI TAKES THE STATES (MTTS) 2026. This year represents 20 years since the first MTTS in 2026. Held every other year, MINI owners looking to register can visit www.MINITAKESTHESTATES.com to secure their spot on the tenth running of what has become a legendary event for MINI owners to rally together.

Woodcliff Lake, NJ: MINI USA announces the MINI Red Line Edition for Model Year 2026. This next special edition model will be available exclusively on the MINI Cooper S 4-Door and is the latest entry in the brand’s ongoing series of limited-run special edition variants.

The BMW Group in the U.S. announced today the appointment of Sean Green to the position of Vice President, MINI Region Americas, effective May 1, 2026. He succeeds Mike Peyton, who has decided to pursue other opportunities outside the company. Green joins the Americas having most recently served as head of BMW Group China in Beijing, overseeing all facets of BMW Group activities in the region.

Woodcliff Lake, NJ – February 19, 2026 – MINI USA is revving up for its 20th year with the boldest MINI TAKES THE STATES (MTTS) yet – a trio of long-weekend rallies stretching from the iconic PCH to the legendary Adirondacks to the scenic Florida Keys. The three state, nine-city adventure will cruise some of the country’s most unforgettable roads in the west, northeast and the south, celebrating MINI’s spirited community that knows how to have fun and motor on in three city-to-city rally events.

MINI USA and the John Cooper Works Race Team secured a podium finish this past weekend February 6-7 at the Sno*Drift Rally in Atlanta, Michigan, the American Rally Association’s (ARA) 2026 season opener.

MINI USA announces its factory-backed entry into the full 2026 American Rally Association (ARA) season in collaboration with long-standing partner LAP Motorsports to campaign two rally-prepped vehicles: a MINI John Cooper Works Countryman ALL4 and an iconic 2-door MINI Cooper S.

With the MINI Paul Smith Edition, two iconic British brands are writing another chapter in their shared success story, combining British style with unmistakable design.

+++ With 288,290 vehicles delivered, MINI is significantly above previous year (+17.7%) +++ Over 100,000 fully electric vehicles delivered to customers +++ Every third MINI sold worldwide is now fully electric +++ Growth across all sales regions +++ John Cooper Works sub-brand continues success +++